The Open House Playbook

In Redfin's national study, only 18% of Phoenix-metro homes got an open house in their first week on market (Redfin, April 2019), yet week one is exactly when listing attention peaks. The agents who run one anyway inherit a free lead engine with almost no competition. This playbook is the missing system: a 7-day runway to fill it, settlement-safe scripts to run it, and a 48-hour follow-up to convert it.

• The 7-Day Runway: from media shoot to encore decision, every task in order
• Five fill-in door scripts built for the written-agreement era
• The sign-in sheet cheat sheet: five fields plus the exact phrasing for each
• A 48-hour follow-up matrix for represented buyers, solo shoppers, and neighbors
• The Arizona layer: HOA sign statutes by number, summer hours, MLS timing