The Luxury Listing Playbook

The market split in two: luxury sales grew 6.2% year over year in May 2026 while starter-home sales fell 5.4% (Zillow, July 2026), and Phoenix luxury is growing faster than almost anywhere (Redfin, June 2026). Most luxury guides tell you to network with wealthy people, then stop. This one gives you the pocket strategy, the four entry doors, the presentation standard, and a 90-day sequence you can start Monday.

• The First 90 Days plan: pocket study, previews, the co-list ask, first full-standard presentation
• The Pick Your Pocket worksheet, plus the Phoenix and Tucson pockets worth studying
• Four doors into your first $1,000,000 listing, including the price-cut pool 24.6% of Phoenix luxury listings fall into (Zillow, July 2026)
• The Media Standard by Price Point table for $1,000,000, $2,000,000, and $5,000,000 listings
• Word-for-word scripts: the co-list ask, the commission-value answer, the price-cut opener