The Listing Attraction Playbook

You are good at this job, but the buyer side is where you live and the listing side is where the leverage is. Every listing-attraction plan out there assumes a cold-call habit you do not want. This one does not: 90 days, the people who already know you, a script for every touch, and math you can check in your own MLS.

• The 90-day calendar: contact triage to reconnect wave to farm launch, week by week
• 7 word-for-word scripts: the reconnect, the neighbor note, the doorstep opener, the review ask, the farm intros
• The annual equity review email: three lines, timed to the purchase anniversary
• The farm picker table: five checks to run before you spend a dollar
• The just-sold checklist that cuts one closing into eight marketing assets