The Just Sold Playbook

You close, you post the balloon graphic, forty likes roll in from other agents, and your phone stays quiet. With the typical REALTOR completing just nine sides in 2025 (NAR 2026 Member Profile), every closing has to produce more than applause. This playbook turns each one into a 30-day system: a public case study, a fresh Google review, and a referral ask that finally feels natural.

• The 30-Day Just Sold Timeline: seven scheduled touches from key handoff to home anniversary
• 8 fill-in scripts: the review ask, the 20-second testimonial ask, the day-30 referral ask, the negative-review reply
• The 5-line case-study caption formula that makes the sale the client's story, not yours
• The review platform cheat sheet: Google vs Zillow vs Facebook, who sees it and when to ask
• FTC 2024 and Google review rules baked in, so the reputation engine you build is one you keep