The Database Playbook

Your next five deals are already in your phone, and they are quietly forgetting you: 91% of buyers say they would use their agent again or recommend them, yet only 18% of repeat buyers actually did (NAR 2025 Profile). This playbook turns a scattered contact list into a working repeat-and-referral engine in 90 days: one clean list, four tiers, a touch calendar built for how Arizona actually lives, and the exact words for the reconnect call you have been avoiding.

• The loyalty-gap math: 91% of buyers say they would use their agent again or recommend them, yet only 18% of repeat buyers actually did, and the system that clos
• The four-tier tag taxonomy: who gets the monthly call, who gets the quarterly text, who gets purged
• A 12-month Arizona touch calendar: monsoon checklists, snowbird season, and the February Notice of Value layup
• Four word-for-word scripts, including the reconnect for people you have not called in two years
• The 90-day rebuild plan plus the annual equity review email, written and ready to send