The Buyer Consult Playbook

Since the 2024 practice changes, the paperwork comes before the relationship, and nobody taught agents the consult that earns a signature in 45 minutes. The prize is winner-take-all: 67% of first-time buyers and 76% of repeat buyers interviewed exactly one agent (NAR 2025 Profile). This playbook is that consult: the agenda, the scripts, the objection answers, and the Arizona data, ready to run this week.

• The 45-minute consult agenda, minute by minute, with the money talk placed where it works
• Four word-for-word scripts: the money talk, the no-sign hesitation, the seller-pays question, the listing-agent shortcut
• The objection cheat sheet: five pushbacks, what each really means, your calm move
• A 10-question discovery checklist that runs the meeting for you
• Phoenix concession data (Redfin, March 2025) that turns 'why sign' into leverage your buyer can feel